Parker Case Study:

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  • Client IndustryPublic Utilities
    ProjectRedesign of Company Website
    SituationClient wanted to improve functionality and appearance of website
    TechniquesConsumer and Business Customer Panels, Online Discussion, Surveys, Pre- and Post-evaluation of site
    Provided customer-centric improvements in function and style of website.

    • Residential and commercial customers surveyed
    • Evaluation included functionality of online account services, bill payment, consumer usage tips
    • Pre-evaluation: Feedback on current site, strengths, weaknesses, suggestions for change
    • Post-evaluation 1: Proposed website structure evaluated resulting in client changes to framework and appearance
    • Post-evaluation 2: Evaluation of structure, appearance, functionality, ease of use
    • Series of surveys and discussions over 6 month period
  • Client Feedback
    “We are really pleased with the report. Lots of good info. I really wondered how you were going to present the findings, but as usual you were able to capture and report the essential info. This was a really good group to use.”